lead with grit. build with intentioN.

This isn’t another newsletter— It is a drift of people like you facing hard days and pushing through. Each story, each lesson, is a reminder: you’re building something that lasts, one day at a time.

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a nod to the pioneer in you.

Each monthly piece speaks to your journey, grit, and relentless drive to build something bigger. You’ll find the strength to keep pushing forward, no matter how rough the trail or how hard the fight.

"Reggie has an exceptional ability to navigate difficult times where trust is crucial. His dedication and integrity not only restore trust but also strengthen it. His proficiency across various business functions, from marketing to finance, highlights his versatility and effectiveness. It has been a pleasure working with him and witnessing his significant impact firsthand. You won't regret working with him."

Selene Martin, Former Corporate Social Responsibility Director, USAA

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Here’s what you can expect from each issue:

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a good story

Inspiration from the past and present founders who capture resilience, courage, and the kind of people who don’t quit.

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actionable insights

Practical tips and strategies you can apply to refine your business, improve productivity, and tackle challenges that come with growth.

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a good recipe

Sometimes you need to enjoy life. We’ll share a bbq or cocktail recipe now and then to help recharge and remind you of the simple things.

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Wellness and resilience

Entrepreneurship takes stamina. We will give some time saving tips to stay strong mentally and physically so you can lead with clarity.

Highest recommendation for anyone who needs a leader to lead from the front and by example.

Ruben Guiterrez, US Marine Corps, Infantry Officer

meet your chief editor: Reggie ordonez

Before starting my own company, I helped hundreds of entrepreneurs shape their business models and brands. I’ve collected thousands of data points, giving me a clear understanding of where founders need the most support at every stage of their journey with lived and informed experience.

Now, I’m here to curate stories, actionable insights, and practical advice that can help founders move forward. Along the way, I’ll throw in a good recipe now and then to keep things interesting. We’re in this together, lifting as we climb.

“Reggie exemplifies servant leadership, profoundly impacting organizations through his exceptional guidance. His expertise in helping nonprofits function at optimal levels, integrating business functions, and driving results makes him an invaluable asset to any organization.”

Lenore Karafa, Partner, First In

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DRIFTER (noun)

drif-ter

Drifters are founders and entrepreneurs who reject the status quo, choosing exploration over settling and progress over comfort. Like pioneers charting new territories, they thrive in uncertainty, embracing the challenges of building, learning, and growing. Drifters are always moving forward—driven by purpose, vision, and the courage to shape the future.

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