Book the inspection.
Thirty minutes. We walk your five dimensions, name the gap, and tell you what to fix first. You leave with the truth about your message whether you hire us or not.
What happens in thirty minutes.
If we’re a fit, I’ll say so and scope the work. If we’re not, I’ll say that too — and point you at what I’d do instead.
We start with the gap.
Not a pitch.
Never prescribe an install before a diagnosis
What we inspect.
Whose choice are we trying to win?
A clear buyer, problem, trigger, desired outcome, and decision criteria — in the customer’s own language.
What are they actually choosing between?
Direct competitors, substitutes, DIY, the incumbent, and doing nothing — you know all of them.
Why should they choose us?
A relevant, credible, defensible reason to choose you over the alternatives.
Can the market understand and repeat it?
Clear, specific, consistent language a stranger can explain after one pass.
Does the company say it without the founder?
The message is embedded across website, sales, proposals, follow-up, team, and partners.
Haven’t scored yourself yet? Take the free check first — fifteen questions, three minutes — and bring the number with you. Check your market readiness →
Pick your time.
Thirty minutes, on video. Bring your score if you have one.
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From founders doing the work.
“Hands down the best investment of time and money I’ve made for my business. It helped me identify blind spots that could have cost me significantly. I walked away with clarity, momentum, and a renewed sense of confidence.”
“Reggie was able to come into our complicated, niche market, absorb it, then build our brand strategy. I highly recommend his services to anyone looking to take their branding to the next level.”
“The process was clear, efficient, and helped me make confident decisions about my brand direction. If you want real clarity and a no-BS approach to branding, this is the team.”
Before you book.
No. It’s a diagnosis. If the work is a fit I’ll scope it at the end. If it isn’t, I’ll tell you what I’d do instead.
Blueprints start at $3,500. Full installs run $10,000+. You’ll know which one fits before the call ends.
Established veteran-owned companies selling to civilian markets. You have customers and you do good work.
Pre-revenue startups and government contracting. No set-asides, no RFP strategy.
No. Bring your readiness score if you took the check — otherwise just come as you are.
Then don’t. Take the direction and run it yourself. The inspection is free either way.
The business is ready.
Now get the market ready.
Thirty minutes. We start with the gap, not a pitch.
Be remembered. Get chosen.