About Forward Brands

Built by a veteran.
For veteran owners.

Forward Brands helps veteran-owned businesses explain what they do, so the right customers pick them.

VETERAN-OWNED · STORYBRAND CERTIFIED GUIDE · BASED IN TENNESSEE

Great veteran businesses lose to worse ones.

Better work, still passed over

Customers can’t tell who’s better, so they pick the cheaper option.

Thanked, then skipped

People respect the service. Then they hire someone else.

Paying for the wrong fix

More ads and a new logo don’t fix a confusing message.

We started this to change that.

Customers understand you

They know what you do and why to pick you.

You win at a fair price

No more discounting to get the job.

Your business grows past you

Your team can sell it without you in the room.

Founder of Forward Brands
Our founder

From the Marine Corps
to helping veterans win.

We’ve been where you are. We’ve also spent years on the other side of the table, helping veterans start and grow businesses.

ServedMarine Corps veteran. 12 years, infantry. Iraq, Afghanistan, Haiti.
Helped10 years helping veterans build businesses. Ran national programs and started an SBA center for veteran business owners.
LearnedMoney isn’t always the problem. Great businesses lose customers because they can’t explain why they’re great.
NowForward Brands. Helping veteran-owned businesses get picked.

Starting a business was step one.
Getting picked is next.

Why we started.

Ask why veteran-owned businesses struggle, and the most common answer is money. Loans. Investors. Access to capital.

After years of helping veterans build businesses, we saw something else. Unclear messages cost customers. And without customers, you can’t grow.

The first way to get money into your business is to sell more. We couldn’t control what an underwriter sees or fix someone’s credit score. But we could help owners explain what they do, so they sell more of their products and services. So we started Forward Brands.

Your first investor is a customer.

How we work.

Step 1 · Listen

We talk to your customers and find out why they really picked you.

Step 2 · Look

We look at who else they consider, and what sets you apart.

Step 3 · Write

We write clear words that make people pick you, then help put them to work.

What owners say.

“Hands down the best investment of time and money I’ve made for my business. It helped me identify blind spots that could have cost me significantly.”

Aaron Blaine · WildOps Box

“Reggie was able to come into our complicated, niche market, absorb it, then build our brand strategy.”

Eric Shnell · Craitor

“The process was clear, efficient, and helped me make confident decisions about my brand direction.”

Alyssa Michelle · LFP Creative

“The power of Forward Brands is real … catches the small details that are overlooked and truly elevates your brand.”

Paden Sickles · SickFit

Good work should win.
Let’s help yours.

A free 30-minute call will show you what to fix first.

Good work should win.Book a free call