10 Reasons You Need a Brand Strategy Before You Spend a Dime on Marketing

Most marketing agencies skip the one thing that actually drives growth: brand strategy.

They’ll sell you ads, websites, and funnels—but if your brand isn’t clear, none of it will convert.

That’s why I built Forward Brands. Because I got tired of pushing my leads backward into strategy just to help them move forward.

If you’re a founder without a clear brand strategy, you’re not set up to win. You’re set up to waste money.

This article breaks down 10 reasons why brand strategy isn’t optional—it’s your edge.