Build the foundation that replaces your 9-to-5 before anyone knows you’re leaving.

An escape plan only works if it’s built on a foundation that lasts.

The Brand Strategy Sprint is high-value content with low barrier to entry that helps corporate professionals build a business the right way, so when you leave your job for your business, you’re beyond guessing.

THE REAL PROBLEM ISN’T YOUR WORK ETHIC. IT’S THAT YOU’RE TRAPPED BETWEEN TWO WORLDS.

Corporate professionals don’t get stuck because they’re lazy. They get stuck because they’re responsible.

You’ve built a career.
You’ve earned the salary.
You’ve got people depending on you.

And yet, there’s this gnawing sense that you’re meant for something more, and the longer you wait, the heavier it gets.

But even the most capable corporate professionals get slowed down by one thing:

Internal Conflict.

Internal conflict will:

-fracture your focus.
-make every decision feel risky.
-force you to second-guess your ideas and stay in meetings you’ve outgrown.
-freeze your momentum before you ever get the chance to test your ideas in the real world.

So you keep performing at work…but quietly building nothing of your own.

Your skills keep rising…but your path stays muddy.

Your desire for freedom grows…but so does the fear of losing the stability you worked hard to earn.

This isn’t a motivation problem.

It’s a clarity problem.

Clarity about:

-what business you should start.
-whether your expertise has a place in the market.
-how to build it in stealth mode before anyone at work notices.

Because clarity isn’t just nice to have.

Clarity is what finally makes the exit real.

Reggie Ordonez, Founder of Forward Brands

Hi, I’m Reggie Ordonez, founder of Forward Brands. I help professionals get clear on their business foundations so they can build brands with confidence and invest in marketing that works. 👋

I’ve helped hundreds of professionals go from signing the back of paychecks to signing the front of them before finally doing it for myself, and I can help you do it, too.

"Reggie has an exceptional ability to navigate difficult times where trust is crucial. His dedication and integrity not only restore trust but also strengthen it. His proficiency across various business functions, from marketing to finance, highlights his versatility and effectiveness. It has been a pleasure working with him and witnessing his significant impact firsthand. You won't regret working with him."

Selene Martin, Former Corporate Social Responsibility Director, USAA

A woman with light blonde hair, glasses, and a necklace, smiling and wearing a black blazer over a blue top.

Forward Framework: The 5-PART System

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Clarity That Creates Your Exit Plan.

Clarity changes everything for a professional standing at the edge of a new path.
It sharpens what business you should build.
It shows you exactly who will pay for your expertise.
It removes the hesitation that’s been slowing you down.

And it finally gives language to the direction you’ve been carrying in silence.

That’s what Forward Brands delivers.

We help you uncover the real path forward, the real question you want answered.

Is business right for you?

Working with Forward Brands shows you where your skills match the market, how customers want problems solved, while shaping your offer into a position your competitors can’t mimic.

You’ll build an offer that lands without needing an audience, a brand, or permission from your employer.

We will show you what you can charge, and how many customers you need to break away from your job forever.

No hype. No fluff. No posting your way to nowhere.

Just clarity strong enough to replace your 9-5 for good.

Clarity is the solution. Forward Brands is where you get it.

"I just completed the Brand Strategy Sprint, which was hands down the best investment of time and money I’ve made for my business. The coursework was clear, focused, and actionable. If you're building a brand, this is the way to do it. I walked away with clarity, momentum, and a renewed sense of confidence.

Aaron Blaine, Former US Army Green Beret, Founder, Wild Ops Box

A man with a beard and short hair sitting indoors, wearing a maroon jacket over a blue shirt, with a hint of an orange garment underneath, in a cozy rustic setting.

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